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This week's Stock Spotlight is a personal products firm that I am certain you know by the logo and products, although most don't know the company's actual name. They produce personal care products under a myriad of brands, most notably, the Arm & Hammer brand with its ubiquitous logo.
Other extremely popular products include Trojan Condoms, AIM and Close Up toothpaste, and Arrid deodorant, just to name a few. The company also has a specialty product division for animal nutrition and bicarbonate technologies for industry.
What first caught my attention for Church & Dwight (CHD | Quote | Chart | News | PowerRating) was the Long Term PowerRatings recent upgrade from a 7 to an 8 ranking. For those of you unfamiliar with our Long Term PowerRatings, they are based on 13 years of extensive, statistically significant studies, across most market environments.
Our research has clearly shown that stocks that earn a 10 rating have an 81% chance of being higher one year later. Those possessing a 9 rating have a 79.1% chance of trading higher one year later. In this volatile, uncertain market environment, allow Long Term PowerRatings to assist you in building a profitable and safe portfolio.
Church & Dwight was first formed in 1846 by brother in laws, Dr. Austin Church and John Dwight. They started out by making bicarbonate of soda AKA baking soda in their kitchen and packing it in paper bags for sale by hand. A cow was the company's first logo, prior to switching to the instantly recognizable arm & hammer format.
The firm quickly grew and expanded via organic growth and acquisition to the international personal products powerhouse it is today. They recently reported record 1st quarter results with a 5% increase in net sales and an EPS of 92 cents. The CEO, James Craigie, stated that the company is on schedule to release 20 new products in 2009 and he is pleased with the solid first quarter results in the difficult economic environment.
Second quarter numbers will be revealed on August 4th, 2009. Technically, shares have been in a strong uptrend since June 8th and is trading nicely above both the 50 and 200-day SMA's. The weekly chart indicates the next technical resistance level is $64.00/share.

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David Goodboy is Vice President of Business Development for a New York City based multi-strategy fund.