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Every time I stop by the local deli, I make a point to pick up a midday snack. One of my favorites is the pre packaged pound cakes by Sara Lee. Served with whipped cream and raspberries, they make an amazing gourmet tasting desert on a budget.
As you know, I am a huge proponent of investing in what you know, ala Fidelity's Magellan Fund kingpin, Peter Lynch. Therefore, I decided to look a little closer at this tasty baker. I discovered that Sara Lee produces a wide range of food and consumer products, including bakery, beverages, meat, body care, air care, insecticides, even shoe care.
What I originally believed was just a bakery is far from a one trick pony producing popular brands across the consumer product spectrum. My first step was to take a look at the Long Term PowerRatings of the company. I was pleased to see that they are the number one ranked low priced stock on the scanner with a 6 rating. For those of you unfamiliar with our PowerRatings it is an easy to use, dynamic stock picking tool based on 13 years of extensive, statistically significant studies, across most market environments. Our research has clearly shown that stocks that earn a 10 rating have an 81% chance of being higher one year later. Those possessing a 9 rating have a 79.1% chance of trading higher one year later. In this volatile, uncertain market environment, allow Long Term PowerRatings to assist you in building a profitable and safe portfolio.
Sara Lee (SLE | Quote | Chart | News | PowerRating) was first conceived by baker Charles Lubin when he named his line of cheesecakes, Sara Lee, after his daughter. In 1956, Consolidated Foods bought out Mr. Lubin's firm. A series of acquisitions and organic growth continued until 1985 when the company changed its name back to the original inspiration, Sara Lee.
An aggressive international growth plan continues to this day with Sara Lee generating $13 billion dollars annually of net sales across 200 countries. They employ over 40.000 employees and still produce a wide, diversified range of consumer foods and products. Fundamentally, the third fiscal quarter of 2009 was positive for Earnings and Income. Adjusted Operating Income increased by 30.1% and Diluted EPS was up 0.03 cents. However, Sales were off by 6.6% due to a softening world wide economy.
The CEO Brenda Barnes provided positive guidance into the rest of 2009 expecting another solid year. Technically, price is channeling between $9.00 and $9.50/share.

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David Goodboy is Vice President of Business Development for a New York City based multi-strategy fund.