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Having stopped into a Tim Hortons last week and being impressed with the efficient layout, service and tasty drinks; I decided to look a little closer at this possible Starbucks alternative. The operation felt more down home and countrified than the big city metro feel of Starbucks and the other coffee chains. I could immediately see a demographically different appeal while serving up similar products to the coffee loving masses.
Peaking my interest, I decided to look a little closer at this chain from our northern brothers in Canada. My first step was to check out the Long Term PowerRatings. Tim Hortons has earned a 6 Long Term PowerRating, just upgraded from 5. For those of you not familiar with our Long Term PowerRatings, it is an easy to use, dynamic stock decision making tool based on 13 years of extensive, statistically significant studies, across most market environments.
Our research has clearly shown that stocks that earn a 10 rating have an 81% chance of being higher one year later. Those possessing a 9 rating have a 79.1% chance of trading higher one year later and so on down the scale to 1. In this volatile, uncertain market environment, allow Long Term PowerRatings to assist you in building a profitable and safe portfolio.
Tim Hortons (THI | Quote | Chart | News | PowerRating) was formed in Ottawa, Canada in 1964. The founder Tim Horton was a professional hockey player who sadly didn't live to witness his company's huge success. He was killed in 1974 in an automobile accident. They started off by offering only two products coffee and donuts. The Apple Fritter and Dutchie. Hortons continued to add products to the mix and expanding until they became Canada's largest quick service restaurant chain. In 1991, the 500th store was opened and in 1995 the chain merged with Wendy's International but continued to maintain its autonomy. The chain went public in 2006 and was spun off as a completely separate entity. They quickly expanded into the United States with the 500th U.S. store opening in 2008.
In the first quarter 2009, Tim Hortons sales increased 6.6%, revenues were up 10.2% and operating income grew by 7.8%. Fundamentally, the company appears solid with an appealing emotional draw to consumers. Combined with a tasty product mix, Hortons appears to be well positioned for the future. However, technically price has been a little sketchy lately with an upsurge to the $27.00/share range being back down to the 50-day SMA where price remains in a tight $25.00 to $26.00/share channel.
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David Goodboy is Vice President of Business Development for a New York City based multi-strategy fund.
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The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
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