Amazon.com Launches TextBuyIt To Use Text Messages To Buy Products

(RTTNews) - Seattle, Washington-based retail web sites operator Amazon.com Inc. (AMZN | news | PowerRating | PR Charts ) on Wednesday launched Amazon TextBuyIt, a new service that allows customers to use text messages to find and buy products sold on Amazon.com.

Amazon.com customers can find the product they are looking for and complete a purchase using TextBuyIt in less than a minute and using only text messages. They only need to send a text message to 'AMAZON' with the name of the product, search term or a UPC or ISBN code, and Amazon replies within seconds with the product or products that match the search, along with prices.

To buy an item, customers only need to reply to the text message by entering the unique single digit number next to the item they want. They will receive a short phone call from Amazon with the final details of their order and asking them to confirm or cancel the purchase.

When customers choose to purchase something for the first time using TextBuyIt, they will be asked for their e-mail address and shipping ZIP code they use for their Amazon.com account. With this information, Amazon uses customers' default settings for payment method, shipping address and shipping speed, including two-Day shipping for Amazon Prime members.

The company noted that with the addition of TextBuyIt to Amazon's existing mobile offering, including its mobile site and mobile iPhone site, customers can now shop, compare prices, and buy from Amazon.com virtually anywhere they are, with any mobile device, using either text messages or their mobile device's web browser.

AMZN is currently trading at $77.90, up $1.20 or 1.56%, on 3.59 million shares.

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