SOFTBANK MOBILE UNVEILS STYLISH SPRING HANDSET COLLECTION

TOKYO, Jan 29, 2008 (AsiaPulse via COMTEX) -- TIF | news | PowerRating | PR Charts -- Softbank Mobile Corp. on Monday announced a lineup of 15 new handset models, including a diamond-studded phone produced jointly with luxury jeweler Tiffany & Co. Japan Inc.

The new collection will hit the market gradually from February to March, the peak season for signing up subscribers before the April start of the Japanese school and business years.

Softbank Mobile's collaboration with Tiffany Japan is a handset decorated with more than 400 diamonds that will sell for more than 10 million yen (US$94,000). The Softbank Corp. (TSE:9984) unit will also release the Premium Texture, made by Sharp Corp. (TSE:6753), where users can choose their own front panel design. Selections include a wood pattern and a Japanese Yuzen dye design.

Meanwhile, rival KDDI Corp. (TSE:9433) also unveiled 10 new models for spring Monday, including a handset compatible with a new workout support service.

(Nikkei)

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