Platinum Studios to Use Creditz for Online and Mobile Marketing, Loyalty and Micro-Payments

Dublin, Jan 28, 2008 (M2 PRESSWIRE via COMTEX) -- CEOA | news | PowerRating | PR Charts -- CEO America, exclusive US licensee of Creditz Digital Currency, announced the signing of a licensing and marketing agreement with Platinum Studios, an entertainment company that controls an independent library of comic book characters from all over the world.

The agreement is designed to provide a promotional currency and micro-payment alternative for its customers, while it increases revenues for Platinum.

With a projected deployment on its online shopping cart and new Mobile Comics application in March of this year, Platinum will accept Creditz as a form of online and mobile micro-payment, while it pays its customers Creditz for purchasing merchandise and other marketing behavior, such as upgrading to premium subscriptions or referring new customers. In the works is also a limited edition Platinum Studios Creditz card that will create branding in the wallet for Platinum as well.

"Creditz has a unique system that combines a cost effective, micro-payment transaction engine, loyalty and marketing capabilities that can further demonstrate Platinum Studios as an innovator in the entertainment community," said Brian Altounian, President and Chief Operating Officer of Platinum Studios, Inc.

Altounian said, "We are excited about the potential impact Creditz will bring to our online and mobile services and we believe that our customers and members will quickly realize the value of Creditz Digital Currency."

The new Platinum Mobile Comics application allows comic fans to consume their favorite content whenever and wherever they want. In addition to accessing a range of comic books, fans can download wallpapers, animated screensavers, ringtones and mobile games featuring comic art and characters from the vast Platinum Studios library alongside up-and-coming artists and creators.

Among the titles included in the Mobile Comics application are ''Hero By Night'' and ''KISS 4K'' (to come in the next several weeks). Other comics included in application are: ''Bird and Worm,'' ''Creepy Carly,'' ''Kitty Litter,'' ''Model Operandi,'' ''Musical Farm,'' ''Necromantic,'' ''Peyote Highway'' and ''Stupid Users.''

"Platinum has introduced an exciting new way to build a community among comic book enthusiasts across North America," said Lawrence Bracco, Chief Marketing Officer of CEOA.

Bracco added, "Web communities are seeking new ways to monetize their content and enhance intimacy with their membership, and Platinum s new Mobile Comics application with Creditz Mobile Digital Payments will be used to cross-market content, drive merchandising and promote person-to-person transactions.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))

http://www.10meters.com

Comments on this story may be sent to newsdesk@closeupmedia.com

More News:   Market Updates | Stock Alerts | All Trading News | Stock Index