Taco Bell(R) Offers Striking Writers a Spicy Creative Outlet

IRVINE, Calif., Jan 29, 2008 (BUSINESS WIRE) -- YUM | news | PowerRating | PR Charts -- Taco Bell announced today it is offering its support to Hollywood's out of work striking writers by offering them a chance to win free Taco Bell food by injecting fun and fresh bits of wisdom into the restaurant chain's iconic Border Sauce packets. Members of the Writers Guild of America can win a year's supply of Taco Bell, valued at $260. Up to 10 wisdoms will be selected and hundreds of millions will be printed and appear in Taco Bell restaurants this Fall.

Known for having a personality of their own, Taco Bell's Mild, Hot and Fire Border Sauces come with a humorous look at reality through the eyes of the Taco Bell(R) brand. Some of the Border's most famous proverbs include:

-- "The road to mediocrity is littered with empty ketchup packets."

-- "Nice palm. I read a great deal of pleasure in your future."

-- "Use your stomach, nacho mind."

-- "If you throw this, would it be a flying saucer?"

-- "When I grow up, I want to be a waterbed."

"The writer's strike is now in its second month, and Taco Bell wanted to show its support for the thousands of creative minds itching to press pen to paper, or in our case, Border Sauce packets," said David Ovens, Chief Marketing Officer, Taco Bell. "This offer is open to any card carrying member of the Writers Guild of America who wants to share their creativity with the millions of customers who come through our restaurant each day to enjoy a little spice on their favorite Taco Bell menu items."

Interested writers should submit their "words of wisdom" to www.tacobell.com/saucyscribe. Proof of membership in the Writers Guild of America is required to participate. The deadline for submissions is Sunday, February 24, 2008. No purchase necessary to enter. Must be 18 or older to enter. Void where prohibited.

This promotion is solely sponsored by Taco Bell Corp. and has not been approved or endorsed by any other entity or organization.

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in nearly 5,800 restaurants in the U.S. "Think Outside the Bun(R)" and visit www.tacobell.com.

SOURCE: Taco Bell Corp.

Taco Bell Corp. Rob Poetsch / Will Bortz, 949-863-3915 rob.poetsch@tacobell.com will.bortz@tacobell.com or Cohn & Wolfe Rob Novickas / Rick Rhodes, 310-967-2900 rob_novickas@cohnwolfe.com rick_rhodes@cohnwolfe.com

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