Mass Effect to Land on PC in May 2008

REDWOOD CITY, Calif., Feb 12, 2008 (BUSINESS WIRE) -- ERTS | news | PowerRating | PR Charts -- Leading video game developer, BioWare(TM), an Electronic Arts Inc. (NASDAQ:ERTS) company, has announced that the award-winning space epic Mass Effect(TM) will be released for the PC in May 2008. Published by EA and re-designed for the PC, Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colorful species, Mass Effect delivers a truly compelling storyline.

Optimized for the PC, Mass Effect for the PC incorporates the following features:

-- Optimized controls designed specifically for the PC.

-- High resolution visuals -- Mass Effect for the PC features highly detailed textures, characters and environments.

-- Fully customizable controls -- PC gamers can re-map the control scheme any way they like.

-- Run & Gun Control -- Players can assign biotic powers or skills to 'hot keys' allowing them to play Mass Effect with a heavier focus on action.

-- New decryption mini-game.

-- New inventory screen GUI and functionality -- The enhanced inventory system makes it easier for players to equip and modify their weapons and armor.

"Mass Effect serves as a powerful example of video games as an art form, delivering new levels of emotional intensity, realistic characters and a gripping storyline -- all set in a compelling new universe," said Ray Muzyka, General Manager, BioWare and Vice President, Electronic Arts. Frank Gibeau, President of EA's Games Label added, "EA has struck an agreement with Microsoft to handle future publishing for Mass Effect. We are looking forward to releasing Mass Effect on the PC this Spring and brand new titles in the future."

Originally released for the Xbox 360(TM) videogame and entertainment system, Mass Effect has received critical acclaim throughout the world with more than 70 awards including Game of the Year, Console Game of the Year and Role-Playing Game of the Year. Mass Effect combines a deep story with intense combat and challenges the player to make difficult decisions that can significantly impact the course of events. An innovative conversation system allows for lifelike interaction with some of the most realistic digital actors, voiced by Hollywood actors such as Seth Green, Marina Sirtis, Lance Henriksen and Keith David. Mass Effect for the PC has not yet been rated by the Entertainment Software Rating Board.

About BioWare

BioWare is an electronic entertainment company which develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate(TM) and Neverwinter Nights(TM) series, and Star Wars(R): Knights of the Old Republic(TM). Original BioWare-created IPs include Jade Empire(TM) and the 2007 Game of the Year, Mass Effect(TM). With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age, Sonic Chronicles: The Dark Brotherhood for the Nintendo DS(TM), as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world's leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by BioWare Corp. in the U.S. and other countries. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.

EA Holly Rockwood, 650-628-7323 Director of Corporate Communications hrockwood@ea.com or EA Games Label - BioWare Matt Atwood, 780-430-0164 ext. 1450 Senior Manager, Public Relations matwood@bioware.com Erik Einsiedel, 780-430-0164 ext. 1146 Public Relations Coordinator erik@bioware.com

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