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ARM Leads the Mobile Market Into Console-Quality 3D Gaming
Wednesday, February 20, 2008; Posted: 05:18 AM
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CAMBRIDGE, England, February 20, 2008 /PRNewswire-FirstCall via COMTEX/ -- ERICY | news | PowerRating | PR Charts -- ARM (LSE:ARM); (Nasdaq:ARMHY) today announced at the Game Developers' Conference, San Francisco, Calif., the ARM(R) Mali-JSR297(TM) software for 3D graphics, the first product to enable developers of Java applications to take advantage of the latest hardware graphics features found in OpenGL ES 2.0 graphics processing units (GPUs), such as the ARM Mali200(TM) GPU. With the established Mali-JSR184 software (formerly Swerve Client), ARM is uniquely positioned to offer a complete software and hardware graphics stack and is one of the leading suppliers of middleware that enable 3D graphics to be used in Java games. Ericsson Mobile Platforms are the lead Partner for the Mali-JSR297 software, complementing the Mali200 GPU and ARM graphics middleware in the groundbreaking HSPA-enabled mobile platform, U500, bringing console class gaming to 2009 feature phones.

With the ARM Mali-JSR297 software, game developers now have complete control over the visual appearance of their games, enabling the creation of graphics displays on mobile phones that are similar to those seen on high-end gaming consoles and PCs. The Mali-JSR297 software demonstrates a leap in graphics quality that meets consumer demands for advanced-content entertainment on mobile phones.

"The expectations of the gaming community continue to increase, which is driving demand for device manufacturers to deliver the next wave of user experience in mobile gaming. The Mali-JSR297 software will provide game developers with the resources they need to bridge the graphics divide among various gaming platforms," said Dr. Jon Peddie, president of Jon Peddie Research, a leading multimedia and graphics market research firm. "Historically, graphics quality on mobile phones has lagged in comparison to those displayed on a gaming console or computer screens. The software and hardware products that ARM is now offering mean that mobile graphics will now quickly approach the quality of a dedicated games device."

In order for Java applications to make use of the graphics hardware, handset manufacturers require an efficient software engine that minimizes the number of calculations that Java games need to perform in order to display the graphics. The Mali-JSR297 software builds on ARM's legacy in graphics solutions and eliminates the risk of integration issues. Furthermore, the new features in the Mali-JSR297 software reside beneath the gaming applications that users download to their phones and open up the full power of OpenGL ES 2.0, the API used in leading games consoles such as the Sony PlayStation 3 and which is supported by the Mali200 GPU. The ARM Mali-JSR297 software empowers developers with the artistic freedom to produce games with more personality, despite limited display size, which previously had not been possible for mobile Java applications.

"One of the biggest challenges facing game developers today is the lack of tools that allow programmers to capitalize on the most powerful graphics hardware in mobile phones," said David Brittain, vice president of technology, Superscape. "ARM's graphics portfolio provides optimal compatibility and enables us to speed time-to-market with the games we develop."

"The majority of today's mobile phones are using Java technology to enable additional applications and games to be downloaded to the phone after it is sold. ARM is committed to providing solutions for the gaming community that deliver dramatic improvements in the quality of graphics displayed on these applications," said Gareth Vaughan, graphics product manager, ARM. "ARM's support for the Java community and graphics ecosystem with products such as the Mali-JSR297 software enables game developers to harness new hardware capabilities, producing 3D graphics that are markedly superior in quality and performance."

The Mali-JSR297 software is the latest addition to the Mali(TM) graphics stack, a fully integrated set of hardware and software IP that supports all the graphics standards a device manufacturer needs. ARM has further expanded this stack with the recent launch of the Mali-JSR226(TM), Mali-JSR287(TM) and Mali-SVG-t(TM) products for the 2D graphics market at Mobile World Congress in Barcelona, Spain. Please visit http://www.arm.com/news/19869.html for more details.

Availability

The ARM Mali-JSR297 software will be released immediately following ratification of the JSR297 standard, with pre-release versions available from ARM in Q3 2008. For more information about the ARM graphics stack, please visit: http://www.arm.com/products/esd/multimediagraphics_home.html.

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ARM is a registered trademark of ARM Limited. Mali, Mali200, Mali55, Mali-JSR184, Mali-JSR226, Mali-JSR287, Mali-JSR297 and Mali-SVG-t are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

SOURCE ARM Ltd

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