Wednesday, February 20, 2008; Posted: 07:02 AM
NexCen Brands, Inc. has also committed to donating $250,000 over the next five years to the ATC as one of its established charity partners. NexCen is the parent company of The Athlete's Foot (TAF), a world leader in athletic footwear retail franchising, in addition to leading consumer and franchise brands Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).
The ATC (www.achillestrackclub.org) was established by Dr. Dick Traum, Ph.D. in 1983 to encourage disabled people to participate in long-distance running with the general public. Dick is its current president, an above the knee amputee marathoner.
"I am honored to partner with the Achilles Track Club and Dick Traum, who personifies determination and inspires all humans to accomplish more," said Robert W. D'Loren, President and CEO of NexCen Brands, Inc. "The Athlete's Foot brand created and implemented programming that has supported the ATC, and we look forward to finding ways that our many brands can benefit the club's more than 3,000 members around the globe."
Dick Traum, Chief Executive Officer of the Achilles Track Club, added: "Bob D'Loren enjoys our sport of running and loves activities involving achievement because he knows that effort and coaching can inspire great things. The Athlete's Foot is a perfect companion for our group and our athletes, and Bob is an excellent addition to our board of directors."
NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
SOURCE NexCen Brands, Inc.
http://www.nexcenbrands.com/
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