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visibly whiter teeth in 14 days with crest and oral-b - Crest and Oral-B restore your pearly white smile with the launch of 3D White
Thursday, February 21, 2008; Posted: 04:04 AM
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Feb 21, 2008 (Al-Bawaba via COMTEX) -- PG | news | PowerRating | PR Charts -- Thought teeth-whitening was all about expensive bleaching and strange contraptions that need to be worn overnight? Think again. Crest and Oral-B have launched a 3D White brush and paste that will turn your pearly whites beautiful again and restore their sparkling finish in just 14 days.

"Consumer research has shown that a white smile, especially for women, is often a reflection of ultimate beauty, reminiscent of how they were on their wedding day," said Salma Massoud, Brand Manager Procter & Gamble for Oral Care, Arabian Peninsula. "A smile can kick start a good day or provide the perfect moment for all those around you. Whether you find yourself at an important business meeting or you are dropping off your child at school, a white smile can leave a lasting impression. In order to ensure healthy white teeth, the right tools and attention are required. Crest and Oral-B have teamed up with the launch of the Crest 3D White toothpaste and Oral-B 3D White toothbrush, to give you not only clinically superior products but products that give you a whiter smile like a bride in just 14 days." Crest 3D White paste safely offers users 3 dimensional whiteness - front, back and in between teeth - as active whitening particles surround tooth surfaces helping to restore natural whiteness. When used with an Oral-B 3D White toothbrush results are maximized as the tightly packed centre bristles encircled by taller angled bristles help to hold toothpaste to effectively clean away stains for a naturally whiter smile. Crest 3D White toothpaste comes in four great flavors - original, lemon, arctic freshness and delicate.

ABOUT PROCTER & GAMBLE (NYSE:PG)Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(C) 2008 Al Bawaba (www.albawaba.com)

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