Frost & Sullivan Analysis: Innovativeness and User Experience Fuel Enterprise Mobility Solutions Market

FRSU | news | PowerRating | PR Charts -- According to Frost & Sullivan, although enterprise mobility solutions had a slow uptake initially, the segment has grown considerably in recent times, offering solid growth opportunities.

The consulting firm stated that key restraints such as security and ROI are being addressed and organizations are now more open to adoption of mobility within their workforces. Moreover, solution providers are beginning to offer innovative and functionally superior and contemporary solutions that rise above the traditional collaborative wireless e-mail solutions.

New analysis from Frost & Sullivan, "Assessment of Enterprise Mobile Solutions," anticipated the enterprise mobile solutions subscriber base to double due to the strong demand and increasing uptake of mobility solutions in enterprises.

"Enterprises recognize the value that enterprise mobility solutions bring to their organization," said Frost & Sullivan Program Manager Samir Sakpal. "Solutions beyond e-mail collaboration, such as mobile CRM, Field Force Automation and Enterprise Asset Management are poised to gain immense popularity with enterprises."

The addressable market for enterprise mobility solutions currently stands at an astounding 375 million users globally. This is a number that cannot be ignored by solutions providers, as well as carriers. Hence, the enterprise segment is poised to be one of the biggest growth segments in the mobile and wireless communications arena.

However, as the enterprise solutions market is relatively new, companies have yet to realize strong ROI benefits from their spending. This has put companies that have not adopted the technology on a 'wait-and-watch' mode, thus affecting faster and wider uptake. Furthermore, security remains the number one concern for enterprises while making a decision on adoption of mobility. Taking note of this, solution providers are beginning to incorporate higher standards of security elements.

"Though ROI and security have inherently been one of the key challenges and/or restraints in the adoption and growth of enterprise mobility, these issues are now being addressed at an urgent pace," said Sakpal. "Enterprises have started to realize the ROI by deploying mobility solutions and solution providers have enhanced the security elements in their solutions."

The basic premise of deploying enterprise mobility is to enhance workforce productivity and effectively cut operational costs. Enterprises must realize that mobility solutions will reduce time taken for completing a task and thus create a cost advantage for the organization. While it is understandable that enterprises are concerned about the security of their valuable data and information while transmitting it over wireless networks, their IT department should work closely with the solution providers in defining the policies and security requirements for the solution. Over the years, solution providers themselves have enhanced the level of intrinsic security their solutions provide.

"Assessment of Enterprise Mobile Solutions" is part of the Mobile & Wireless Communications Growth Partnership Service program, which also includes research in the following markets: Location-based Services Markets, Mobile Premium Downloadable Content and Applications and Mobile Resource Management.

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