Sunday, March 02, 2008; Posted: 04:18 PM
To celebrate the 50th anniversary of the invention of its long-selling Chicken Ramen, Nissin Food Products Co. will release in March seven different versions specifically targeting customers in the United States, Brazil, Hungary, mainland China, Hong Kong, Indonesia and India.
This is the first time Japan's arguably best-known noodle product will be marketed abroad other than in Hong Kong.
The history of instant noodle products, of which 91.6 billion were sold worldwide in 2006, started when Nissin founder Momofuku Ando created Chicken Ramen in 1958.
Catering to local tastes, each of the seven versions has a different flavor. The U.S.-targeted noodles are flavored with onion and taste better when cooked in a microwave. The chicken soup of the Brazilian noodles is especially thick and the Indian version is spiced with turmeric and chili.
To see more of the Japan Times or to subscribe to the newspaper, go to http://www.japantimes.co.jp/. Copyright (c) 2008, Japan Times, Tokyo Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
    |
   |
