MTV and Doritos are searching for guys and girls who can prove that opposites really do attract for a new short-form reality dating series called "When Spicy Meets Sweet." Beginning today, people 18 years of age or older can go to www.snackstrongproductions.com to find out how they can become a Spicy Girl or Sweet Guy. Interested fans will then register and build their own profiles at a specially branded MTV web site, http://spicyandsweet.nextornot.com, where viewers help determine the four Spicy Girls and four Sweet Guys to go on a series of dates that will be chronicled online and on-air.
The Spicy Girl and Sweet Guy contestants are chosen by how much time viewers spend on their profile pages between February 25 and March 16. The semi-finalists will be chronicled in an on-air micro-series premiering on April 18, and the winning couple -- as determined by viewer votes at www.snackstrongproductions.com -- will be featured in a national commercial for the new Doritos Spicy Sweet Chili tortilla chips that will air exclusively on MTV and MTV2 this summer.
Additional details about the promotion, including the official rules, are now available at www.snackstrongproductions.com.
SpicyandSweet.NextorNot.com taps into the existing NextorNot.com community, one of MTV's most successful web sites based on the popular dating franchise "NeXt." The community's passionate members have generated a whopping 12 million "NeXts" since the beginning of the year.
Doritos Spicy Sweet Chili chips combine both the opposite tastes of sweet and spicy to create one intense "sweet heat" snack experience. Doritos Spicy Sweet Chili flavor is available now nationally for $3.49 (12.5 oz) and $0.99 (2.6 oz). Inspired by the bold fusion of flavors in Spicy Sweet Chili Doritos, "When Spicy Meets Sweet" explores what happens when spicy girls and sweet guys set out to meet their respective matches.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... www.mtvpress.com.
Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
SOURCE MTV
http://www.mtv.com
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