Starbucks plans to introduce new line of energy, health and wellness products

Mar 21, 2008 (Datamonitor via COMTEX) -- SBUX | news | PowerRating | PR Charts -- Starbucks Coffee, which is struggling to revive its US business, intends to introduce a new line of energy, health and wellness products, revealed media reports citing chief executive Howard Schultz.

According to Mr Schultz, the sub prime housing crisis, skyrocketing commodity costs, falling consumer confidence and rising gasoline prices have weighed on business. However, the company has recently unveiled new initiatives to get Starbucks business back on track in the US.

Beverage World quoted Mr Schultz as saying: "I don't see a reason to believe we are going to see a change in the economy, so we are preparing for a similar trend in our business for the balance of the year."

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