Kana and IBM Strengthen Ties, Open Technology Pact

Sun. March 23, 2008; Posted: 11:04 PM

Kana and IBM will jointly market sell and support Service Oriented Architecture (SOA)-based customer service solutions built on open technologies from both companies.

As part of the news, Kana has also signed a new original equipment management agreement (OEM) to capture a larger piece of the growing customer service and support segment of the customer relationship management (CRM) market. Kana will embed IBM middleware including WebSphere and DB2 in its next-generation enterprise customer service solutions.

The agreement will enable clients to transform their service operations and resolve customer inquiries taking advantage of IBMs SOA and Information on Demand (IOD) capabilities to share data across multiple applications, across all channels, including call center web e-mail chat kiosk agent and branch.

Kana and IBM will jointly bring to market a new Service Experience Management (SEM) solution enabling companies to drive customer loyalty and retention by creating seamless service experiences across all channels within the business. This solution will improve call centers around the world by giving customer service executives better control over the end-to-end service experience -- enabling them to make customer service a strategic differentiator for their business. The solution will be built upon IBM's SOA Foundation and DB2s high performance capabilities and include Kana's customer service capabilities. IBM SOA Foundation is an integrated open-standards-based set of software best practices and patterns for SOA.

"Customer service organizations are transitioning from cost centers to loyalty centers charged with the strategic mission of enhancing the value of each customer relationship," said Michael Fields CEO Kana. "By combining the open technologies from IBM and Kana into a single enhanced solution for end-to-end service experience management we will deliver the technology that companies need to succeed. Embedding IBM's open technology is helping us deliver higher value solutions for our customers at a better cost."

As part of the expanded strategic alliance and the new OEM agreement:

-Kana and IBM will build a new generation of customer service solutions embedding IBM open technologies, including WebSphere and DB2, in an effort to provide highly scalable and secure SOA capabilities for customers. This collaboration demonstrates IBM's commitment to partner with application providers to address a shift in the database software market as clients increasingly demand integrated offerings to meet business goals. ??

- Kana and IBM will jointly create a SOA-based solution for managing the customer experience that breaks down traditional barriers to integration, and which can be easily deployed by customers across all vertical markets including retail, finance, banking and others. ?

Both KANA and IBM fully embrace and support SOA to deliver open-standards business applications to any customers regardless of their existing technology infrastructure," said Tom Rosamilia, general manager, IBM Application and Integration Middleware. "This announcement will help our joint clients to manage, integrate and unlock additional value from their business information allowing them to become more flexible to better compete globally."

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))

http://www.10meters.com

Comments on this story may be sent to newsdesk@closeupmedia.com

More News:   Market Updates | Stock Alerts | All Trading News | Stock Index