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Additionally, Nick at Nite, fueled by the performance of George Lopez and Home Improvement, scored double digit increases during the 1Q08 among total viewers (P2+) and Adults 18-49 in both primetime and total day. In primetime, Nick at Nite was up +32% over first quarter 2007 (1Q07), and was +37% higher among Adults 18-49. George Lopez has been the network's highest rated program in 2008, with ratings growing consistently since it joined the schedule, while Home Improvement ratings have also increased each month.
Nick is the number-one kids' network in total day across all kids' demos, earning a 3.7/1.3 million K2-11 for the quarter, a +36% K2-11 lead over The Disney Channel (2.7/923,000 K2-11) and a +123% advantage over Cartoon Network (1.6/566,000 K2-11). With kids 6-11, Nick showed gains of +7% in delivery over last year, garnering a 3.3/707,000 K6-11. Nickelodeon also built great momentum in 1Q08 with tweens 9-14, growing that audience by +11% in delivery from last year and earning a 2.5/522,000 T9-14. Nick was the only kids' network to showcase year-to-year growth with tweens in both ratings and delivery for the quarter, extending its ratings lead over The Disney Channel by +14%. In addition, Nick's 1Q08 performance also grew +6% in delivery from the prior quarter (4Q07) for every demo including kids 2-11, kids 6-11 and total viewers.
Nickelodeon placed the top five kids' shows (kids 2-11) on all television in 1Q08, including: SpongeBob SquarePants (#1); iCarly (#2) the network's new, animated hit, Back at the Barnyard (#3); The Fairly OddParents (#4) and Zoey 101 (#5). In addition, Zoey 101, along with iCarly, rank first and second, respectively, on all of kids' TV and cable with their core audiences of tweens 9-14, as well as kids 6-11.
Programs that contributed to Nick's performance for this quarter include: -- iCarly: In the first quarter, iCarly is hitting high marks on all platforms and has quickly gained momentum on-air and online, beating out one of the highest-rated shows with kids, American Idol for three weeks in March. iCarly has become one of the top shows on all of TV with kids and tweens. For 1Q08, iCarly is averaging a 6.3/1.3 million with its core audience of tweens 9-14, a 7.4/1.6 million K6-11; and a 6.1/2.1 million K2-11. -- Nickelodeon's 2008 Kids' Choice Awards: The biggest awards show for kids set a new slime-induced record on Saturday, March 29, (8-9:30 p.m. EDT/PDT) making it the highest-rated ever with kids 2-11 and the 7.4 million total viewers who tuned in. The 2008 KCAs earned the number-one spot on all of television for the week with kids and tweens as well as the top spot on cable with total viewers. It also was the most-watched ever with kids 2-11, kids 6-11, tweens 9-14, and total viewers (P2+). The show earned a 10.9/3.8 million K2-11, a 13.7/2.9 million K6-11, and a 12.5/2.7 million T9-14, respectively up +11%, +2% and +4% in delivery. -- The Fairly OddParents Nickelodeon's Fairly OddParents' President's Day special, Fairly OddBaby, hit a magical ratings high as the year-to-date's number-one entertainment program on all broadcast and basic cable television in all kids' demos, and ranked second only to Super Bowl programming among overall TV shows this year with kids and tweens. The special (Monday, Feb. 18, 8-9 p.m., EDT/PDT) scored a whopping 15.4/5.3 million K2-11, up double digits (+96%) over last year's like time period. Standing as the biggest audience ever for a Fairly OddParents episode, it averaged 8.8 million total viewers (+109%), a 19.7/4.2 million among kids 6-11 (+133%); and a 14.9/3.2 million with tweens 9-14 (+165%). -- SpongeBob SquarePants: SpongeBob SquarePants has been the number-one animated program with Kids 2-11 for more than six consecutive years and continues to grow its audience. New SpongeBob episodes in first quarter 2008 posted double-digit gains in ratings across all kid and tween demographics, averaging a 6.6/2.3 million K2-11 for the week of March 3-9, up +50%; a 6.6/1.4 million K6-11, up +60%; and a 4.9/1.1 million tween 9-14, up +77%. -- Back at the Barnyard: The new, CGI animated series from creator Steve Oedekerk that takes a hilarious look at what farm animals say and do when humans aren't watching, became the number-three kids' series overall during the quarter, second to only SpongeBob SquarePants among animated series, averaging a 5.9/2.0 million kids 2-11 a week for the quarter.
Nick At Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, Growing Pains, America's Funniest Home Videos and The Fresh Prince of Bel-Air, as well as Roseanne, one of the most talked about and celebrated sitcoms in television history.
Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
All numbers above are based on Nielsen Media Research and Nickelodeon's and Nick at Nite's total programming day unless otherwise noted.
Nickelodeon: M-Th: 6 a.m.-9 p.m.; Fr-Sat: 6:00 a.m.-10 p.m.;
Sun: 6 a.m.-9 p.m. (EDT/PDT)
Nick at Nite: M-Th and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (EDT/PDT)
SOURCE Nickelodeon
http://www.nick.com
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