SugarCRM Launches CRM Acceleration World Tour

Dublin, Apr 01, 2008 (M2 PRESSWIRE via COMTEX) -- IBM | news | PowerRating | PR Charts -- SugarCRM, a provider of commercial open source customer relationship management (CRM) software, announced its CRM Acceleration World Tour, covering 15 cities on three continents.

The first CRM Acceleration will take place in Atlanta, GA on Thursday, April 10th, followed by two events in May in Los Angeles and Orange County. The CRM Acceleration World Tour will also visit Boston, Chicago, Miami, New York City, Frankfurt, London, Sydney, Tokyo and Toronto. IBM and Research In Motion will serve as global sponsors for the CRM Acceleration World Tour.

CRM Accelerations are one-day, intensive sessions that help business leaders develop and implement a CRM strategy. These one-day sessions provide a mix of presentations from CRM visionaries, in-depth product sessions, real-world demo scenarios, expert panels and customer testimonials. CRM Accelerations are geared toward company leaders, both business and technical.

"CRM Accelerations help companies cut through the time-consuming, and often frustrating, process of evaluating and implementing customer relationship management technology," said John Roberts, chairman and CEO of SugarCRM. "In just one day executives can see the product in action, formulate a deployment plan and meet the right people to accelerate their CRM strategy."

Highlights of CRM Acceleration include:

- "Brave New World: How the Internet is Transforming Customer Relationships" - "Bridging the Divide between Sales and Marketing" - "Closing the Loop and Hitting Your Numbers" - "CRM After the Sale: Providing Consistent Customer Support" - "Sugar-as-a-Platform: Five Common Customizations Anyone Can Do" - "The Value of Getting SugarCRM on Your BlackBerry" - "SugarCRM's Future Product Direction"

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