"With more than 13.4 billion print Yellow Pages references per year, we know directories are critical to the success of local businesses and are an important resource for the communities they serve," said Neg Norton, president, YPA. "It's also imperative for us, together with national environmental organizations and the overall business community, to promote best practice programs that reduce environmental impact and foster conservation."
During 2007, the directory publishing industry met with national environmental organizations, as well as regional U.S. Environmental Protection Agency offices, to develop the Guidelines. Many publishers currently have eco-friendly practices, and the Guidelines call for all directory publishers and suppliers to adopt or enhance such practices, including:
-- Offering flexible opt-out directory distribution policies; -- Implementing strategies to minimize paper utilization and trim waste; -- Using sawmill by-products and recycled paper to manufacture directory paper, along with environmentally sensitive inks; and -- Supporting and expanding recycling efforts and proactively communicating the status of their activities to the community.
Yellow Pages publishers and their suppliers have made significant investments to ensure that print directories are manufactured in a manner that is sensitive to the environment. As a result, directories today are fully recyclable and contain significant amounts of post-consumer recycled content. Most significantly, the industry does not use virgin pulp to produce directories.
For more information about YPA and the industry's proactive environmental activities, please visit the YPA's "Yellow is Green" Web site at http://www.ypassociation.org.
About The Yellow Pages Association
The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.
Media Contact: Jennifer MacLeid Qotb Young & Associates 513-281-2772 jennifermq@yapr.com
SOURCE: Yellow Pages Association
mailto:jennifermq@yapr.com
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