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GE Money and Boyles Distinctive Furniture Furnish Consumer Finance Program
Monday, May 05, 2008; Posted: 12:09 PM
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KETTERING, Ohio, May 05, 2008 (BUSINESS WIRE) -- GE | news | PowerRating | PR Charts -- GE Money and Boyles Distinctive Furniture today announced a new multi-year relationship to provide consumer financing services through the home furnishings retailer's Carolina locations and online store.

The Boyles Furniture card, issued through GE Money's Sales Finance unit, is the company's private label consumer credit program and provides homeowners extended terms and special financing promotions, such as no-interest for up to 18 months. In-store application using GE Money's Internet-based finance management system AdvanceDesk(sm) provides Boyles Distinctive Furniture customers an easy, secure way to quickly finance their furniture purchases.

"Boyles Distinctive Furniture is synonymous with beautiful furnishings at discounted prices," said Chad Hendricks, executive vice president, for Boyles. "We are excited to partner with GE Money to provide a financing program that more easily enables our customers to complement their homes and lives with comfortable home furnishings and flexible financing terms that fit their needs."

Known for offering a vast selection of name-brand furniture at significant discounts, consumers can visit the Boyles Distinctive Furniture Web site, www.boyles.com, to purchase bedroom, dining room and living room furniture, as well as, home office, home entertainment and leather furniture. Customers can also visit one of Boyle's 11 stores and design centers in North and South Carolina. Nationwide shipping is available on all purchases.

"Today, more than ever, homeowners are looking for convenient and cost-effective ways to enhance their homes," said Paul Boeckman, vice president, Home Furnishings, GE Money - Sales Finance. "GE has a long history of providing financing programs that meet the needs of consumers and their monthly budgets, and we're pleased to work with Boyles Distinctive Furniture to provide such a program to their customers."

About Boyles Distinctive Furniture

Since 1949, Boyles Distinctive Furniture Stores in North Carolina have offered 40 to 50 percent off retail prices and unparalleled customer service. Boyles is proud to be a family-owned and operated company representing America's premiere brand-name furniture manufacturers. For more information, visit www.boyles.com.

About GE Money

With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE | news | PowerRating | PR Charts ) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money's Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, marine, music, powersports, outdoor power equipment, recreational vehicles, sporting goods and travel.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

(C)2008 General Electric Company, All rights reserved.

SOURCE: GE Money

GE Money Cristy Williams, 678-518-2596 cristy.williams@ge.com

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