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"Retail property owners are expected to pay 100 per cent business rates on store units whether they are empty or closed for refurbishment," commented Simon Russell, Managing Director of WindowGain's UK office. "Learning how to maximise this vacant retail space by transforming entire window fronts into eye-catching and dynamic display screens that not only entertain shoppers but also generate ad revenue for the owners is a highly appealing proposition."
Managed by Lend Lease Real Estate Investment Service Limited, Bluewater is one enormous success story in terms of location, construction and annual footfall (averaging 30 million). Digital media is high on the company's property development agenda and when WindowGain introduced this new and exciting display medium the commercialisation team saw it as a fantastic opportunity.
"It's been a real pleasure working with WindowGain simply because of the energy and dedication of the team in getting the screen installed and up and running in only four weeks," said Ross McCall, Commercialisation Manager for Bluewater. "When shoppers walk past the screen they stop in amazement and children run towards the giant turtles - there's no missing it on Thames Walk."
The retail window front features a giant 102 sq.ft Vikuiti Rear Projection Film, making it one of the biggest Vikuiti Film installations in the UK. Turnaround needed to be quick which meant that a standard screen was installed prior to Vikuiti Rear Projection Film. Once this was removed and replaced by Vikuiti Film, the difference was plain to see in terms of the vast improvement of image resolution and contrast. Vikuiti Film excels in huge atrium locations where there is bright ambient light. Images appear clear and crisp, and its wide viewing angles allow messages to be seen for longer.
"Our Vikuiti Rear Projection Film continues to impress high street retailers and shopping centre owners who want to increase footfall, promote their brand, differentiate themselves and enhance their visual appearance," said Billy Evans, Sales and Marketing Manager for 3M's Optical Systems division. "The cooperation we have formed with WindowGain is testament to this success - WindowGain's UKoffice is in the process of building premium relationships with the best shopping centres in the country. In addition to Bluewater, other installations incorporating Vikuiti Film include CrystalPeaksin Sheffield and The Centre MK, Milton Keynes."
Vikuiti Film is being used with multiple DLP projectors, Whispering Windows audio speakers as well as WindowGain's own patent pending edge-blend process. Content is created by WindowGain's marketing agency Lawrence & Pierce until fee-paying advertisers come on board and content can be tailored specifically for them. Positive interest has already been received on the media buying side from two of the UK's leading outdoor, out-of-home communications agencies.
For more information, please visit www.3M.co.uk/vikuiti and www.windowgain.co.uk.
3M and Vikuiti are trademarks of 3M
About WindowGain
WindowGain is an innovative out-of-home advertising company specialising in large-format digital displays. Using a patent-pending process, WindowGain is creating an entirely new canvas for advertisers by converting shopfront windows into vivid, high-definition video displays. Core services include real-estate acquisition, installation and maintenance, creative production, and advertising sales. Formed in New York Cityin 2004, WindowGain now has an office in the UKto cover the UKand European markets, and is in the process of opening an office in China.
3M - Practical and ingenious solutions that help customers succeed
3M is a $24.5 billion diversified technology company which, since 1902, has been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
3M employs 76,200 people worldwide, producing thousands of innovative products for customers in dozens of diverse markets in some 200 countries. Its 45 technology platforms touch nearly every aspect of modern life - the company has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention and detection solutions; and its digital signage offerings are revolutionising the way businesses communicate with their customers, their employees and the general public.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 4000 people across 18 locations, including 12 manufacturing sites. Products manufactured in the UKinclude coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.
CONTACT: WindowGain Tel: +44 (0)115 925 9665 e-mail: simon.russell@windowgain.com WWW: http://www.windowgain.co.uk 3M Centre Tel: +44 (0)8705 360036 Lloyd Cole 3M United Kingdom plc Tel: +44 (0)1344 858387 Email: lcole1@mmm.com Beky Hughes, Neesham Public Relations Tel: +44 (0)1296 628180 e-mail: bekyh@neesham.co.uk Kerry Marsh, Neesham Public Relations Tel: +44 (0)1296 628180 Fax: +44 (0)1296 696530 e-mail: kerrym@neesham.co.uk WWW: http://www.neesham.co.uk
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
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