The Scientific business of Thomson Reuters is a provider of information solutions to the worldwide research and business communities.
By using Coradiant TrueSight WA and Omniture SiteCatalyst in concert, we have decreased our IT resource investment and implementation time, said Ken MacKay, vice president of application services at the Scientific business at Thomson Reuters.
The combined solution provides us with increased visibility without introducing complexity. We now have additional data on the experience of the millions of people who visit our site.
According to Coradiant, TrueSight WA is a solution designed to provide a more comprehensive view of the user experience by integrating Web analytics information with online user service-level information into one system.
Our Omniture Genesis integration provides a solution that combines online service levels with online user actions to give greater insight to common metrics such as customer conversions," said Ali Hedayati, senior vice president of products at Coradiant. "Using TrueSight WA and Omniture SiteCatalyst together will allow organizations to better know how site design, content, performance and responsiveness are influencing their online visitor s experience.
According to company officials, the integration of TrueSight WA with Omniture SiteCatalyst is done through Omniture Genesis, a Plug and Play solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.
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