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Our research resources have been aimed towards the US Large Caps and the various prospective companies therein Enliven Marketing Technologies Corp. was among those that we have been closely examining due to their recent news and trading patterns. Sign up at www, streetinvesting.com for more information on the company mentioned herein.
May 9, 2008, -- Enliven Marketing Technologies, a leading internet marketing technology company, announced financial results for the first quarter ended March 31, 2008.
Enliven reported total revenue of $4.4 million for the first quarter 2008, a 38 percent decrease as compared to $7.1 million in the fourth quarter 2007 and a 33 percent increase as compared to $3.3 million in the first quarter 2007. Gross profit was $1.8 million for the first quarter of 2008, a decrease of 28 percent as compared to the $2.6 million for the fourth quarter of 2007 and a decrease of 21 percent as compared to $2.3 million for the first quarter of 2007.
Yesterday Enliven and DG FastChannel announced that they have entered into a definitive agreement to merge in a stock-for-stock transaction. The merger will combine DG FastChannel's leadership in traditional advertising and media distribution services with Enliven's groundbreaking digital marketing technologies for online, mobile and in-game advertising solutions. Based on DG FastChannel's last reported sales price of $18.49 on May 7, 2008 (the date of entry into the definitive agreement) the proposed transaction values Enliven at approximately $98.0 million, inclusive of approximately $4.5 million based on the fair market value of Enliven's debt.
Patrick Vogt, Chief Executive Officer, commented, "Our team at Enliven is very excited by our announcement yesterday of our merger with DG FastChannel. By combining DG FastChannels' innovative media solutions with Enliven's unique Internet marketing and advertising technology, we will deliver a technology platform that will drive efficiencies and enhancements across the entire advertising value chain. Furthermore, we believe this merger is great for our company, customers and shareholders alike and are delighted to have structured this transaction in a manner that will allow Enliven shareholders to participate in the combined company's future growth. Together, DG FastChannel and Enliven will meet a wider set of customer needs and have a significantly greater opportunity to grow and expand into the emerging advertising markets. We look forward to working closely with Scott Ginsburg and his team."
Operating loss for the first quarter of 2008 was $3.9 million, as compared to an operating loss of $2.7 million in the fourth quarter of 2007 and as compared to an operating loss of $2.0 million for the first quarter of 2007. Operating expenses for the first quarter of 2008 were $5.7 million, a 9 percent increase as compared to $5.2 million in the fourth quarter of 2007 and a 32 percent increase as compared to $4.3 million in the first quarter of 2007.
Net loss for the first quarter of 2008 was $7 thousand, or $(0.00) per share, compared to a net loss of $6.1 million, or $(0.06) per share in the fourth quarter 2007 and a net loss of $2.0 million or $(0.03) per share, in the first quarter of 2007.
Enliven's working capital as of March 31, 2008 was $5.5 million compared to $8.6 million as of December 31, 2007.
Enliven Marketing Technologies Corporation is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven's family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. The company's technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.
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