This network, called Young Advocates (Ya!) of Fair Trade, is also expected to link with fair trade advocates abroad.
Advocate of Philippine Fair Trade Inc. advocacy and fair trade promotions manager Ronald Lagazo said activities of the network will help promote consumer awareness about fair trade practice and products, particularly as less than one percent of the countrys consumers know these.
All fair trade organizations looked to export markets as the better alternative but about two to three years ago, these began considering how Filipino consumers can support such practices and products, he said. Fair trade products are made under environment-friendly as well as economically and socially well conditions.
Lagazo noted the concept of fair trade emerged over 20 years ago but advocacy for it began in the 1990s only when the countrys fair trade organizations grouped.
There are now over 25 of these organizations nationwnide.
On Friday, fair trade advocates launched Ya! At St. Theresas College.
Ya!s members are mostly students of business from different schools and communities.
Aside from being idealistic, Lagazo said Ya! members are the countrys future business leaders.
So lets start them young and get them to do business the right way, he said.
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