Samsung and Thomas Kinkade Collaborate on LCD Prototype That Integrates Fine Art and HD Programming

SAN FRANCISCO, Jun 03, 2008 (BUSINESS WIRE) -- SSNJY | Quote | Chart | News | PowerRating -- Samsung Electronics Co., Ltd., the world's largest provider of liquid crystal display (TFT-LCD) panels, announced today that it has collaborated with The Thomas Kinkade Company to develop a prototype of the first TV to be combined with a digital art display system - a potential hybrid LCD TV and mini-exhibit that would be able to shift between artwork and TV programming at a moment's notice.

The combined art display and TV, when later manufactured, would integrate the refined subtlety of art with the vivid realism of HDTV in a way that is likely to change the future of room decor. The Digital Masterworks Art-TV, a prototype of which was displayed to news media today, is housed in a Thomas Kinkade frame designed to accentuate the fine art theme.

"Imagine having a piece of museum-quality fine art right above your mantle and then as you sink into the couch instantly switch to American Idol, the latest sports playoffs, or a Blu-ray action movie at the touch of a button," said Scott Birnbaum, Vice President, Samsung LCD Business. "The Thomas Kinkade Company is planning to produce a trend-setting combination of two of the most unlikely partners in visual entertainment - fine art and electronic programming."

As conceived, the 46-inch diagonal Art-TV would allow viewers to switch between any number of digitally re-mastered pre-loaded Thomas Kinkade paintings or original 16x9 art digitally created by Thomas Kinkade specifically for the new medium.

"From the outset, we're going to deliver a truly superior digital viewing experience, that's a quantum leap beyond the staid world of screen savers, an easy-to-enhance electronic gallery befitting the tradition of artistic excellence that has been a hallmark of Thomas Kinkade art," said Todd Stewardson, Vice President, Thomas Kinkade Company. "We will later modify our planned system to permit consumers to be able to see the brush strokes, shading and texture of the canvas in a rendering comparable to the finest artistic reproductions," he added.

Samsung and the Thomas Kinkade Company indicated that by the time the Digital Masterworks Art-TV goes into mass production, the system, as conceived, would feature a customizable integrated touch screen to allow the purchaser to modify overall image lighting or subtly enhance specific colors within the Thomas Kinkade Company's guidelines to take maximum advantage of the lighting in the home or office where it has been installed. Hidden touch controls then also would permit viewers to electronically flip through their favorite Thomas Kinkade selections, showing one, two, four or all of the selected paintings at once. Users would also be able to zoom in and out of portions of any painting.

As planned, additional paintings would be uploaded from the Thomas Kinkade Company's electronic art network either through a wired or wireless (802.11g) connection. Consumers would also be able to play audio about each painting that, for example, might describe the artist's thoughts or provide an overview of the art style.

The Digital Masterworks system prototype, developed to prove out the market viability of the concept, features a 1080p resolution, 40 gigabyte (GB) hard drive, 500-nit brightness level and 3000:1 contrast ratio, with an eight millisecond response time.

Plans are for the new system to be first available late this year, through any Thomas Kinkade Signature Gallery worldwide. Sometime in the second half of 2009, the Thomas Kinkade Company may also make it available through a select group of leading retailers.

About Samsung Electronics

For more information, visit www.samsung.com

About The Thomas Kinkade Company

The Thomas Kinkade Company publishes the work of Thomas Kinkade and distributes his art and related collectibles through independently owned galleries worldwide, an extensive network of branded and licensed dealers, and strategic marketing relationships with more than 70 licensees. The company's primary products are canvas and paper reproductions that feature Mr. Kinkade's artistic unique use of light and his peaceful and inspiring themes. Mr. Kinkade, known as the "Painter of Light(TM)," is the most successful and most collected living artist in U.S. history. For more information, please visit the Company's web site at www.thomaskinkade.com.

SOURCE: Samsung Electronics Co., Ltd.

Samsung Semiconductor, Inc. John E. Lucas, APR, 408-544-4363 Cell: 408-712-7856 j.lucas@ssi.samsung.com

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