Market observers optimistic about The9?s co-op with financial organization

BEIJING, Jun 12, 2008 (Xinhua via COMTEX) -- NCTY | Quote | Chart | News | PowerRating -- Insiders with financial sector have shown an optimistic view on The9 Ltd. (Nasdaq: NCTY)?s cooperation with a certain financial organization, in spite of that the company refused to reveal the name of the partner and cooperation details for the time being.

Tech.sina.com.cn quoted financial analysts as saying that cross- sector cooperation between financial organization and well-known merchandise brand can improve corporate image and recognition for both parties.

At present, competition on the financial market is increasing, so added services aside from basic functions have risen to be a new battlefield for financial organizations to attract customers.

Although cooperation with online game operators is not the mainstay, it is worthwhile for a trial, commented a financial source.

It is learned that The9?s pillar game World of Warcraft (WoW) has about 11 million registered players, with comparatively high degree of loyalty to the game.

Industry survey showed that a rising proportion of game players are using online payment service through banks or other third-party payment service providers.

PR director of The9, Zhao Yurun, earlier said that the company would consider the overall strength of the potential partner and how much convenience the partner could bring to game players.

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