Baidu to accelerate C2C step through promotion event

BEIJING, Jun 19, 2008 (Xinhua via COMTEX) -- BIDU | Quote | Chart | News | PowerRating -- Baidu.com (BIDU.NASDAQ) Wednesday announced to initiate a promotion event for its online trading platform in Beijing, in a bid to speed up the introduction of C2C business.

Baidu said that the company would also arrange promotion activities in the major cities of Yangtze River Delta and Pearl River Delta areas, as well as further radiating the campaign to other first and second tier cities.

Li Yanhong, CEO of Baidu, earlier said that the company would launch the C2C platform, but the platform would not yield any return and the initial outlay was unclear.

An analyst noted that the C2C E-commerce website and some online sellers also launch ads through Baidu. If the company launches the C2C business by itself, it should take some measures to assure the fairness of search engine results.

According to a research report of China IntelliConsulting Corporation, the turnover of domestic online shopping market arrived at 59.4 billion yuan last year, up 90.4 percent y-o-y and consumption per capita reached 1,080 yuan per year.

Analysts believe the online shopping market is going mature and the participation of Baidu would further sharpen the competition.

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