Goldleaf launches marketing services

Jun 19, 2008 (Datamonitor via COMTEX) -- GFSID | Quote | Chart | News | PowerRating -- Goldleaf Financial Solutions, a provider of technology-based solutions for financial institutions, has launched a marketing service that reportedly provides clients with quick, consultative support and immediate go-to-market strategies.

Fueled by growing demand, Goldleaf said that it evolved its existing proven marketing products to create a global scope of services that could address any financial institution's marketing initiatives at a very granular level.

The new service enables Goldleaf to work with banks on a consultative level and tailor a marketing strategy based on an institution's specific needs. In addition, taking a comprehensive view across the enterprise allows Goldleaf to create a marketing program that has a similar look and feel throughout the entire campaign to ensure consistent messaging, the company said. According to Goldleaf executives, the company's marketing services were designed to meet any marketing initiative - from growing retail deposits to increasing commercial business.

Lynn Boggs, CEO of Goldleaf Financial Solutions, said: "Goldleaf's marketing services are nimble and flexible enough to fulfill any marketing need, from direct mail to a turnkey rebranding campaign. They act as a full-service branch of the financial institution available for any type of support.

"After many successful remote deposit capture campaigns, our clients continue to request our marketing services enterprise-wide. We wanted to take a strategic approach to develop strong, consistent campaigns to meet all of their specific marketing needs."

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