Diedrich Coffee names new vice president of sales

Jun 27, 2008 (Datamonitor via COMTEX) -- DDRX | Quote | Chart | News | PowerRating -- Diedrich Coffee has appointed James Harris as its vice president of sales. Mr Harris will be based in Irvine, California and will manage the company's sales team throughout the US and Canada.

Mr Harris was most recently with Hansen's Beverage Company as the vice president of international sales for the Monster Energy Drink brand. Previously, he served as the senior vice president of sales for the western region with Fiji Water and held various positions with Haagen-Dazs Ice Cream and the Pepsi-Cola Bottling Group.

Russ Phillips, president and CEO of Diedrich Coffee, said: "We are extremely excited to add someone of James's caliber to our team. In addition to bringing world-class sales and marketing experience, James understands the untapped growth potential of the Diedrich, Coffee People and Gloria Jean's brands. James will play a key role in the future growth of Diedrich Coffee."

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