The company said that this strategic decision comes on the heels of the brand's initial franchise plan which focused primarily on the southeastern region of the US.
Kevin Kruse, vice president of franchise development for Einstein Noah Restaurant Group, said: "Once word got out that our concept was franchising in the Southeast, the response from experienced restaurant operators and investors from all around the country was extremely positive. Now, with our course mapped out for national expansion, we are excited about the growth of this unique brand and look forward to an increased presence nationwide."
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