Publicis Groupe and Yahoo Unveil Technology Initiatives

MXCGF | Quote | Chart | News | PowerRating -- Publicis Groupe's VivaKi Nerve Center and Yahoo have unveiled technology initiatives they said are designed to help Publicis Groupe's clients in mobile advertising.

The companies said they will also work to integrate Publicis' current media buying systems with Yahoo's Right Media Exchange, and with AMP! from Yahoo when it is introduced.

"Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways," said Sue Decker, President, Yahoo "Through this relationship, Yahoo and Publicis will empower the next generation of innovative advertising solutions."

"This partnership with Yahoo takes the biggest challenge facing marketers today-the need for hyper-personalization on a massive scale-and turns it into a scalable, direct opportunity for Publicis Groupe clients," said David Kenny, Managing Partner of Publicis Groupe VivaKi. "By creating an evolved business structure built specifically to capitalize on this medium, we'll advance the larger industry and in the process set new standards for online advertising innovation."

Phonevalley, Publicis Groupe's mobile marketing agency, will be the first agency to integrate Blueprint, Yahoo's mobile developer platform language, as a tool to help its clients scale brand messages.

In addition, Yahoo Said it will leverage its Smart Ads technology for the mobile platform to enable permutations of a given brand's message, and Publicis Groupe will tap into this system to develop correlating, personal microsites relevant to these "smart mobile ads".

"We are focused on helping our clients reach their audiences where they are - and that is increasingly on mobile devices," continued Alexandre Mars, Phonevalley CEO and Head of Mobile Publicis Groupe. "By integrating Yahoo Blueprint, we are able to easily create advertising for the rapidly growing and increasingly lucrative mobile medium."

Publicis Groupe said it plans to leverage the capabilities of AMP! from Yahoo, the company's advertising management platform. AMP! from Yahoo is designed to simplify the process of buying and selling ads online.

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((Distributed via M2 Communications Ltd - http://www.m2.com))

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