Virgin Mobile said Friday it would pay $39 million in stock for Helio, which has 170,000 subscribers, down from nearly 200,000 at the beginning of the year. At the same time, British billionaire Richard Branson's Virgin Group and SK Telecom, the South Korean carrier that is the majority owner of Helio, will each invest $25 million for a 17% stake in Virgin Mobile.
Virgin Mobile said that it will keep operating Helio's advanced data services and its contract-based service plans, but that the Helio brand will likely be phased out.
Virgin Mobile shares fell 22 cents, or 7.4%, to $2.77 Friday.
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