Passengers can view the new site at http://www.jetblue.com/espanol or click on the link at the top of the JetBlue.com homepage to access the Spanish language site.
The airline said that most of the content on the new site is a direct translation of the English version, with Hispanic-specific marketing messages and offers also being provided. In the first phase over 90% of the JetBlue.com site is Spanish-enabled.
In phase two of the deployment the airline plans to provide additional links, including: Work Here; Investor Relations; and translation of JetBlue's kiosks, confirmation itineraries and pre-flight e-mails and consumer e-mails.
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