Almay Names Leslie Bibb as New Global Brand Ambassador

MEADVILLE, Pa., Jul 03, 2008 (ASCRIBE NEWS via COMTEX) -- REV | Quote | Chart | News | PowerRating -- Revlon announced that its Almay brand has signed one of Hollywood's rising stars, Leslie Bibb, as its newest brand ambassador.

Bibb joins Elaine Irwin-Mellencamp and Marina Theiss who currently represent Almay worldwide.

In her new role, Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and internet placements.

"One of the entertainment industry's brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns," said David Kennedy, President and CEO of Revlon. "Her vivacious spirit is a perfect fit for the brand."

"I am thrilled to be joining the Almay family," said Leslie Bibb. "The Almay Woman is pure, fresh, and natural which is how I try to be everyday. It is a tremendous honor to be partnering with a brand which shares the same sensibilities on life and beauty."

Bibb was discovered in 1990 on the Oprah Winfrey Show during a nationwide modeling search with the Elite Modeling Agency.

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