Some of the content includes wallpapers and ringtones from partners such as Sony BMG, Cartoon Network and Disney.
"Virgin Mobile USA has a customer base whose demographics are completely in line with the entertainment content we provide," said Ron Czerny, founder and CEO at PlayPhone. "We are delighted that Virgin Mobile USA can now offer their consumers even greater variety when it comes to having fun on their phone."
"We are very focused on providing the best services and entertainment to our customers," added Lauren King, product manager, off-portal content at Virgin Mobile USA. "We believe that PlayPhone is a valuable off-deck addition to deliver a diverse and engaging mobile experience."
PlayPhone offers expanded distribution for its top-tier content partners, which, in North America, currently include Sony BMG, EMI Group, Cartoon Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, and Platinum Studios.
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