Thomson's PRN and Circuit City Stores Extend Pact

BOSTON, Jul 08, 2008 (ASCRIBE NEWS via COMTEX) -- CC | Quote | Chart | News | PowerRating -- Thomson's Premier Retail Networks (PRN), a provider of digital media solutions at retail, and Circuit City Stores, a specialty retailer of brand-name consumer electronics and related services, announced an agreement to enter into an extended multi-year relationship.

PRN and Circuit City have been in business together since 1994.

As part of this new agreement, PRN will provide Circuit City with upgraded servers that are capable of running PRN's new IPTV platform, which was recently tested in more than 25 Circuit City stores. PRN will also continue to supply Circuit City with in-store programming, technology and network operations for the retailer's media network, as well as programming which enhances the merchandising of HDTVs and Home Entertainment products.

"PRN's programming and technology solutions are a key component of our in-store experience," said John Harlow, executive vice president and chief operating officer for Circuit City. "We're excited to continue our successful relationship with PRN and upgrade the capability of our network."

"PRN's network platform helps merchandise HDTV Home Theater products which represent a significant portion of Circuit City's business," said Richard Fisher, PRN president. "We're thrilled that we can continue to provide a successful retail media solution for Circuit City. This renewal signifies that our retail partners keep coming back to us as the trusted leader in providing effective merchandising solutions."

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