Blockbuster Inc. Names Rebeca Johnson Chief Marketing Officer

Jul 10, 2008 (financialwire.net via COMTEX) -- PEP | Quote | Chart | News | PowerRating -- July 9, 2008 (FinancialWire) Rebeca Johnson has been named chief marketing officer of Blockbuster Inc. (NYSE: BBI | Quote | Chart | News | PowerRating) (Current Market Cap: US$542.47 Mil.) She previously served as chief marketing and global branding officer for Brinker International (NYSE: EAT).

Prior to Brinker, Johnson spent sixteen years at PepsiCo (NYSE: PEP), and its Frito-Lay and KFC units, in a variety of general management, marketing and sales roles. Most recently, she led the growth strategies for the Doritos and Cheetos unit.

Dallas-based Blockbuster is a provider of in-home movie and game entertainment with more than 7,700 stores throughout the America's, Europe, Asia and Australia.

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