Sparks Fly and Metal Melts as Harley-Davidson Museum Opens in Milwaukee

"Harley-Davidson has dreamed about building this Museum for a long time," said Jim Ziemer, president and chief executive officer of Harley-Davidson, Inc. "It adds a whole new dimension to the Harley-Davidson experience."

The Museum exhibits tell the stories of the extraordinary people, products, history and culture of Harley-Davidson. The stories are told through both chronological and thematic exhibits, which are linked together by a chronological procession of landmark motorcycles from the Company's 105-year history. Vintage photographs, posters and other artifacts explain major moments in the Company's history such as the entrepreneurial start in 1903, survival during the Great Depression, involvement in WWII, and the landmark buy-back from AMF in 1981.

Along side the history galleries, four galleries dive deeper into specific topics of importance to Harley-Davidson culture. The Engine Room provides an education on Harley-Davidson engines and the science behind how they work. Another exhibit explains how motorcycle competition spurred the creation of motorcycle clubs and includes a recreation of a 1920s board track complete with factory race bikes banking a corner. Elvis Presley's motorcycle is featured in an exhibit on customization along with paperwork proving that he purchased it just days before he became famous with the hit single, "Heartbreak Hotel." The Design Lab gives a look into the process of developing a new Harley-Davidson motorcycle from concept to manufacturing.

"Riders will instantly feel at home at the Harley-Davidson Museum," said Stacey Schiesl, Harley-Davidson Museum director. "And those who aren't yet riders will be able to experience the passion that riders feel every time they fire up their motorcycles."

In addition to enjoying a variety of exhibits, Museum patrons will also be able to take a peek into a portion of the previously private Archives, home to hundreds of motorcycles and thousands of artifacts and historical photographs.

Beyond the exhibits and Archives, Museum visitors and the general public can tap into the Harley-Davidson experience in a number of other ways - from grabbing a boldly flavored American meal in Motor, the Museum's 150-seat restaurant, or Cafe Racer, a grab-and-go dining spot, to reading the various personalized messages on the Living the Legend rivets, found on curved steel walls and in plazas. With customizable indoor and outdoor spaces, the Museum also provides a variety of unique special event spaces that can accommodate an intimate gathering of 20 to freewheeling festivities for 15,000. The Museum site, located on 20 acres of park-like green space and bordered by the Menomonee River on three sides, is open to the public free of charge, 24 hours a day.

Timed tickets to the Museum are on sale online at www.h-dmuseum.com/tickets. General admission tickets are $16 for adults, $12 for students and seniors, $10 for children (ages 5-17 years), and children under 5 years of age will be admitted free with an accompanying adult. Visit www.h-dmuseum.com for additional details on the Harley-Davidson Museum.

Tickets to the Museum are not available during the Harley-Davidson 105th Anniversary celebration, August 28-31, and Harley-Davidson 105th Anniversary tickets do not include admission to the Museum.

Harley-Davidson, Inc. (HOG) is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

SOURCE: Harley-Davidson, Inc.

Laughlin/Constable Stephanie Schultz, 414-270-7261 sschultz@laughlin.com Cell: 262-370-1100 or Harley-Davidson Motor Company Rebecca Bortner, 414-343-8479 rebecca.bortner@harley-davidson.com