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With 378 million TV households and 152 million cable TV households at the end of 2007, China is the world's largest TV market. Its cable TV industry generated 3.4bn in revenue in 2007 and is expected to grow at over seven per cent year-on-year to be worth Euro 4.8bn by 2012.
Cable dominates the multi-channel industry as satellite reception is banned and IPTV is in its infancy. As a result 40% of all homes have cable TV, and it accounts for 99% of the pay TV market.
With significant investment in the technological infrastructure across the country, the cable industry is rapidly converting to digital in time for the planned analogue switch-off in 2015. The Olympics is acting as a catalyst for this - as the Beijing Olympics will be the first all-HD Olympic Games. Digitization and a raft of interactive TV services will drive average revenue per subscriber up.
According to The Insight Research Corporation this sector is set to explode, here is what they had to say;
Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network- derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.
Insight's market analysis study, "Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2008-2013," describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks.
The study also estimates the revenue from the various types of content- derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of nearly 29 percent over the next six years, driven by on-demand audio, on-demand video, as well as the accompanying advertising revenue.
"The outlook for streaming media has never been brighter. Questions surrounding consumers' willingness to pay for content have been dispelled by satellite radio and iTunes," says Robert Rosenberg, Insight Research president. "The forecasts that we present are conservative and in line with current performance. If, however, per- stream costs drop faster than anticipated, we have quicker acceptance of IPTV, or improvements in 3G delivery take place faster than expected, it could blow the doors off of our forecasts, propelling this industry into explosive growth," Rosenberg continues.
Insight's report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the US market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand.
Advertising opportunities on Buzz TV are now available at http://ads.12buzz.com/index.php?section=ads&action=adzone&id=81.
About Buzz
Buzz Technologies, Inc. is a convergent media company with operations ranging from infrastructure development to online retail.
The foregoing press release contains forward-looking statements based on the Company's beliefs as well as assumptions made by and information currently available to the Company, including statements regarding the timing of the introduction of certain products. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties which are identified and described in the Company's registration statements and periodic reports on file with the SEC, some of which are beyond the Company's control. Actual results could differ materially from these forward-looking statements as a result of a variety of factors including, among others, issues related to the travel and transportation industries, and prevailing economic conditions in general. In light of these risks and uncertainties, or should underlying assumptions prove incorrect, there can be no assurance that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate.
CONTACT: Beth Simpson, Buzz Technologies, Inc Tel: +66 87 272 1727 e-mail: beth@12buzz.com
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