The Estee Lauder Companies Inc acquires minority stake in Forest Essentials brand
Mon. July 21, 2008; Posted: 07:18 AM
Jul 21, 2008 (M2 EQUITYBITES via COMTEX) --
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PowerRating -- The Estee Lauder Companies Inc (NYSE:EL), a manufacturer and marketer
of skin care, makeup, fragrance and hair care products, said on 18 July
that the company has purchased a minority stake in a privately held
Indian company that manufactures, markets and sells beauty products
under the Forest Essentials brand, based on Ayurvedic formulations.
The Estee Lauder Companies said that Forest Essentials uses pure
essential oils and natural plant extracts in its range of skin, body
and hair care products. Its portfolio is sold in the company's seven
freestanding stores and in high-end hotels and spas across India.
The Indian company's products are reportedly rooted in age-old
treatments from ancient Ayurvedic scriptures, updated with innovative
textures and scents.
The financial terms of the agreement were not released.
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