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Office Depot provides products and services to its customers through more than 1,600 retail stores, a dedicated sales force, catalogs and a $4.9 billion e-commerce operation. With 2007 sales of approximately $15.5 billion and nearly 49,000 associates, the company provides more office products and services to more customers in more countries than any other company.
Intelligent Offer automates the online shopping process with sophisticated algorithms that generate recommendations based on browsing, shopping and purchasing information collected from Office Depot's Web site. With Intelligent Offer in place, merchandisers can ensure that customers are presented with highly relevant options for every product. All product recommendations are based on recent visitor behavior and current product affinities.
"The Intelligent Offer solution from Coremetrics consistently generates highly relevant product recommendations for visitors to the Office Depot Web site," said Jeffrey Chang, Senior Director of Global E-Commerce for Office Depot. "This simple-to-use dashboard offers significant benefits to our merchandising organization by greatly reducing the amount of analysis and maintenance required in order to meet specific customer needs and business goals."
"Presenting the right recommendations at the right time makes shopping easier and increases the likelihood the visitor will buy," said Jeff Schmidt, Senior Vice President of Worldwide Sales at Coremetrics. "Intelligent Offer uses our comprehensive LIVE Profiles data to help Office Depot provide online customers with the right combination of recommendations wherever they are in the buying process. The result is higher customer satisfaction and a positive impact on Office Depot's bottom line."
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