The initial terms of the agreement include distribution in Finland, Russia, Estonia, Lithuania, Slovakia, Czech Republic, Latvia, Poland, Belarus, Kazakhstan and Moldova.
Jorma Kasslin, CEO of Rapala, said: "We are very pleased to add the well-known Rocky brand to our distribution portfolio in Finland and east Europe. We are sure that this union will be successful and will create a win-win situation for both parties."
Mike Brooks, chairman and CEO of Rocky Brands, said: "We are very excited to announce this distribution agreement for eastern Europe. The Rocky brand was introduced into the European market more than 15 years ago and has enjoyed success selling through a limited number of accounts across the continent.
"Importantly, Rapala has established a broad network of retail relationships around the globe that will allow us to expand our brand recognition, reach new consumers and further capitalize on the many international opportunities we believe exist for our company."
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