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Audi shelves hybrid Q7 in favor of smaller Q5

Fri. August 01, 2008; Posted: 11:30 AM
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Aug 01, 2008 (Detroit Free Press - McClatchy-Tribune News Service via COMTEX) -- AUDIF | Quote | Chart | News | PowerRating -- Aug. 1--Audi AG's plan to develop a hybrid version of its Audi Q7 luxury SUV is on hold because the automaker has decided it wants to introduce its smaller Q5 SUV as a hybrid with a more advanced battery that remains under development.

The decision, first reported by European car magazine Autocar, was made because Audi thinks hybrid systems are more sensible in smaller vehicles and because it wants to introduce the vehicle with lithium-ion batteries instead of nickel-metal hydride batteries.

Nickel-metal hydride batteries are used in hybrid vehicles today while lithium-ion batteries remain under development for the automotive industry.

"We feel that lithium-ion is a more advanced and more efficient technology," said Audi spokesman Jeff Kuhlman. "It's obviously not ready for market introduction yet. But we intend to pursue that as our hybrid battery technology."

Audi had said it would introduce the Q7 Hybrid during the fourth quarter of this year.

The Q7 is longer, wider and taller than the sporty Q5, which is to go on sale early next year. There is no official timeframe for the Q5 hybrid, but Autocar speculated it could debut in 2010.

By developing a hybrid system for the Q5 first, Audi will be able to easily adapt the system for its A4 and A5 sedans.

"We've been working on hybrid development for a while, but as we looked at where the global market opportunity is, it's with a Q5-size vehicle, not a Q7-size vehicle," Kuhlman said.

Audi still plans to introduce a diesel version of the Q7 in the United States during the first quarter of 2009.

Contact BRENT SNAVELY at 313-222-6512 or bsnavely@freepress.com.

To see more of the Detroit Free Press, or to subscribe to the newspaper, go to http://www.freep.com Copyright (c) 2008, Detroit Free Press Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

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