Best Buy Mobile Completes National Rollout

Sun. August 10, 2008; Posted: 02:39 AM

According to the company, the conversion of Best Buy's 965 U.S. stores to Best Buy Mobile gives customers a range of choices of mobile phones, plans and accessories.

"Customers let us know quickly that they dreaded shopping for a mobile phone anywhere in the United States, whether with us or anyone else. Wireless customers are asking for more choice and more attention to their individual needs, and our new concept provides that," said Shawn Score, president, Best Buy Mobile. "Where the new experience has been available, our customer satisfaction scores are through the roof - a direct result of the dedication and cooperation of thousands of employees in our stores and our corporate office to develop this unique and exciting set of customer choices and experiences."

Best Buy Mobile, the company said, was created as a joint venture with U.K. mobile retailer CarPhone Warehouse (CPW); the chain-wide conversion began in October 2006 and was completed this week, including more than 250,000 hours of intensive employee training, based largely on CPW's training programs in the U.K.

In May 2008, Best Buy and CPW agreed to form a new venture to expand the CPW and Best Buy brands throughout Europe, with Best Buy acquiring a 50 percent stake in CPW's European retail operations, according to the company.

"As the networks and the handsets become more capable of doing many different things, mobile customers want more help in making them work, and they are becoming more discriminating about the way the handsets look and how they function," Score said. "They want to know that as change continues, they can go back to the store and get help and advice. That is part of our promise to them."

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