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Hino has said that it has entered the Mexican market and started marketing its Hino 300 series, since August 2007, through Hino Motors Sales Mexico, a sales company established by Mitsui, and it will aim to increase its sales volume and position Hino's brand in Mexico by introducing a new product, Hino 500 series.
Hino aims at reinforcing price competitiveness by implementing logistic cost reductions and preferential tariff arrangements, and by manufacturing the newly marketed Hino 500 series locally, at the new plant.
Hino will also make its capital investment in the sales company, Hino Motors Sales Mexico, in order to further strengthen its business in Mexico and generate a synergistic effect with its manufacturing and sales organizations.
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