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According to company officials, the three sites will join BlackPlanet, a social networking site for African-Americans, acquired by Radio One earlier this year, making it the largest online media entity for African-Americans reaching more than 6 million visitors monthly.
This announcement comes just a few weeks after Radio One announced the results of its "Black American Survey," the largest ever national survey of African-Americans. The survey showed that nearly 68 percent of African-Americans are now online compared with 71 percent of all Americans, proving that the digital divide is now closed. The study also shows that more than 16 million African-Americans are currently using broadband, a number that is projected to grow by 31 percent to 21 million by 2009.
"Interactive One is the largest and most comprehensive digital network for African-Americans," said Smokey D. Fontaine, Chief Content Officer, Interactive One. "Our family of targeted content sites and our social network enables users to find original and intelligent content tailored to African-American's interests and needs and to engage in conversation with the Black community online."
In a release, the company noted:
NewsOne.com provides up to the minute, comprehensive coverage of newsworthy events relevant to African-Americans across the country and the world.
TheUrbanDaily.com serves as the eyes and ears for African-Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews.
HelloBeautiful.com, currently in Beta, will celebrate the lives and style of African-American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content.
"We are growing rich online experiences across our network of sites, serving the multitude of demographics within the African-American community," said Alfred C. Liggins III, CEO Radio One, Inc. "This is a critical and growing part of our media platform that reaches over 20 million African- Americans every month across radio, TV, print and online."
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