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The World Series of Golf Signs Broadcast Agreement with Setanta Sports Monday August 11, 7:30 am ET International Broadcast Leader to Air 2008 World Series of Golf as Company Begins Expansion Into European Market
LAS VEGAS-World Series of Golf, Inc. , a competitive tournament, entertainment, and online enterprise company, has engaged European-based broadcast leader Setanta Sports to air the 2008 World Series of Golf event. Beginning in October, Setanta will feature four separate one-hour segments of the event prior to live broadcasts of PGA Tour events. The agreement marks the company?s efforts to broaden its distribution through international media exposure.
The 2008 event will be aired in four separate ?runs? during the twelve months following the initial October broadcast. Through repeats, the event will air in its entirety approximately twenty times during this twelve-month period. The World Series of Golf intends to use its land-based event and subsequent syndication as a platform for future international events and leverage the exposure of its patent-pending method of play into a leading global event and online enterprise.
"Bringing the World Series of Golf to international markets is an integral part of our business model,? says Terry Leiweke, Chief Executive Officer of World Series of Golf. ?This agreement signifies a concerted effort to begin global expansion of our Texas Hold ?Em style of golf competition. Broadcasting our event in Europe through Sentanta, a leading sports network with rights to the PGA Tour, will help us bolster our brand recognition and generate further interest in our game. Given the over two million households that watched our U.S. broadcast on CBS, we are confident that Setanta will generate significant interest abroad.?
About World Series of Golf
World Series of Golf is a sports and entertainment company founded in 2004 whose activities include land based golf events, media, and an online, skill-based method of play for the game of golf. The company?s first land-based amateur golf tournament took place in Las Vegas in 2007 and is the basis and launch pad for subsequent events internationally and for the company?s overall strategy to leverage its patent-pending method of play, which combines the skill of golf and the wagering format of Texas Hold ?Em poker, into a leading global event and online enterprise. The company plans to achieve its objectives through strategic partnerships, sponsorships, and the founders? extensive experience and contacts in the sports world and broadcasting. For additional information or to register for an event visit the company?s website at www.worldseriesofgolf.com.
About Setanta Sports
As a leading international sports broadcaster with operations in Great Britain, Ireland, Luxembourg, USA, Canada and Australia, Setanta owns and operates premium sports TV channels that are made available on a subscription basis to residential and commercial customers through satellite, cable, digital terrestrial, broadband and mobile distribution. Founded in 1992, Setanta now has over three million subscribers to its channels and is believed to be the fastest growing pay television operator in Europe.
Safe Harbor Statement Statements about World Series of Golf?s future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are ?forward-looking statements? within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. World Series of Golf intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and World Series of Golf?s actual results could differ materially from expected results. World Series of Golf undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.
For entrance registration, high-resolution images, and additional information: www.WorldSeriesOfGolf.com
Contact: The Investor Relations Group Media: Lynn Granito / Steven Melfi, 212-825-3210 or Investor Relations: Adam Holdsworth / Erica Ruderman, 212-825-3210 Source: World Series of Golf, Inc.
Profile for World Series of Golf, Inc.
As of February 1, 2008, Innovative Consumer Products, Inc. was acquired by The World Series of Golf, Inc., in a reverse merger transaction. Innovative Consumer Products, Inc., through its subsidiary, L.A.X. Innovations, LLC, holds the exclusive worldwide license for the manufacturing, distribution, marketing, and sublicensing of a proprietary consumer product, known as the Purse Hook. Purse Hook is a portable clamp/hook device that attaches to the edge of a table or other surface to provide a safe and elevated place to store a purse. The company was founded in 2006 and is based in Las Vegas, Nevada.
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