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The board of directors approved the sub-division of one equity share of Rs 10 each into 5 equity shares of Rs 2 each, Provogue India said in a filing with the Bombay Stock Exchange.
The subdivision of equity shares is subject to getting the shareholders' nod at the next annual general meeting and other regulatory approvals, it said.
The company, incorporated on November 11, 1997 as Acme Clothing, launched the fashion brand Provogue in March 1998. It got established as a strong brand identity in a short span of seven years. The company adopted a aggressive marketing policy by creating trends in fashion.
Shares of the company closed at Rs 813, down 0.70 per cent from the previous close on the BSE.
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