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MSN Cars is the first to take the weekly news reels, which have been customised throughout with MSN branding. Each is around four minutes in length and features items covering new motoring products, vehicle launches, consumer issues like road pricing and congestion charges, green' motoring and industry news.
The videos, which will be hosted by a presenter, will feature around six of the hottest motoring stories of the week, and can also be viewed at NEWCARNET.tv.
"Video is one of the fastest-growing areas of internet usage right now, so doing regular weekly news about the car world was an obvious step for us and we're delighted to work with NEWCARNET.co.uk to make this happen," said Tom Evans, content manager of MSN Cars.
"Our road test videos have always been popular," said NEWCARNET.co.uk's Massimo Pini. "But recent studies* show that UK audiences are the largest consumers of online video in the world so it seemed logical to deliver this bulletin-style round-up of motoring news in a video format."
(* Source: ComScore)
NEWCARNET.co.uk was launched in 1997 as the definitive independent UK new car buyer's guide and has since gone on to become the premier online provider of automotive content in the UK with a recipient list that includes: Yahoo!, Times Online, Virgin Media, MSN, Tiscali and Auto Trader. The website itself is accessed by around 160,000 users every month generating over 2 million page impressions.
CONTACT: Andy Bothwell, for NEWCARNET.co.uk Tel: +44 (0)208 541 3434 Tel: +44 (0)7825 703 505 e-mail: andyb@performancepr.com Paul Rayner, for NEWCARNET.co.uk Tel: +44 (0)208 541 3434 Tel: +44 (0)7929 344 082 e-mail: paul@performancepr.com NEWCARNET.co.uk WWW: http://www.newcarnet.co.uk WWW: http://www.newcarnet.tv
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