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The company said it augmented its Partner Growth Fund (PGF) with a new Demand Generation component to enable partners to earn additional marketing funds and bolstered its incentive program for partners that are selling Sun solutions to new customers.
The Demand Generation module reportedly expands the PGF into a comprehensive program architecture. It enables partners to determine the amount of funding that is available to them based on their Sun Partner Advantage membership level and plan their spending accordingly to increase resources and capabilities for meeting customer needs. Partners will earn funds for marketing programs based on a percentage of their revenue.
The New Business Incentive offers the company's US-based channel partners an upfront discount on Sun product sales into new Sun accounts. The change is expected to benefit the sales representatives at partner companies by moving the incentive to the front end of the sales transaction. In addition, the company announced a simplification of the Sun Partner Advantage Program's rebate structure in the US to align rebates with its product portfolio and an additional New Business Rebate.
No financial details were disclosed.
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